Responsible for research & wireframing of the complete product for a successful major product & visual revamp of their website

Revamped the android app to make user flows & journeys quicker & easier; which would later be ported over to iOS and mobile web

Designed a visual refresh for mobile homepage

Lead a design team to redesign the android app to follow material guidelines, which was featured by Google on the Play Store

Lead a design team to update the iOS app to follow modern iOS standards

Rebranding of The Times City app

Designed a new User & Expert rating & reviews system in a Product Page with the goal of easy distinction and surfacing keywords from reviews

Redesigned the Product Page to make sorting through multi-store pricing/offers easy, a readable spec sheet & easily navigable multi-album gallery

Lead a design team to redesign their android app to fit inline with Material Design guidelines

Did wireframing & visual design for a new android app, aimed at car inspectors working at their garage

Restructured/redesigned their online customer acquisition flow to a more compact version for improved conversions

Redesigned the android & iOS apps for car dealers to focus on auctioning, purchasing & managing cars

Redesigned the mobile website to improve loading times, support high dpi screens & easier/quicker filling of forms

Redesigned mobile and web homepages to improve product communication to users

Lead a design team to provide branding and product design for the 2016 launch of this product

Lead a design team to architect & design their online ordering system for placing orders for delivery or in-store pickup

Did wireframing & visual design of the managing/editing of hotel bookings module to be used by OYO call centres employees

Did contract visual & interaction work for their new tool in the Adobe Advertising Cloud called Media Optimiser

Architected the information structure & user flows for their customer facing android app & lead the visual design of the same

Lead a design team to redesign structurally & visually, the entire consumer side product line

Did wire framing and visual design for creation & management of Webinars & Job Offers section of the corporate side of the product line

Architected the information structure & user flows for their cross platform mobile app & lead the visual design of the same

Lead a team of designers to conduct user research around the Ourbus brand. Using this data, lead the redesign concepts of the consumer facing Ourbus brand to be more in line with their customer base

Designed wireframes and visual look for a travel SIM card e-commerce site.

Co founded a reverse waste logistics startup for ethical disposal of goods and built a cloud-based platform to keep companies informed of removal chain of discarded stock is as transparent as fresh stock supply chain.

Prototyped a digital first customer onboarding experience to be used by onsite insurance agents.

Responsible for the wireframing and visual design for the web app used by customers for managing their policies and book-keeping.

Responsible for research and prototyping of experimental, first principle thinking based products for market testing.

Working alongside the product team to plan new products, release cycles and feature strategies. Lead a design team to execute said strategies via IA, design and prototyping.

Lead a team of designers to lead the rebranding and redesign of the website and their product offerings to fit more inline with their target enterprise customer base.

Designed and prototyped multiple mvps’ for conducting market research for their experimental technology product.

As the first designer of this early stage startup, my responsibilities was to build the design function for the startup and to guide the founding team to create an online product suite to supplement their offline first education product.

My role was to research, interview students and build the right digital product so that students felt motivated and engaged post classes. I vetted, hired and managed an agency to help me design and develop the initial MVP within 45 days.

In parallel, we also hired a branding agency to build and design the right branding for the launch. I was the point of contact between the agency and the founding team.

Lead a design to help Airtel launch a brand new service under the sub brand Airtel XSafe. My responsibilities were to work alongside the product team to research and plan a launch strategy; guide and execute the said strategy via IA, design and prototyping.

My team also created a new design system and brand guideline for this new sub brand which spanned across branding, product design and marketing.

One of my first responsibilities was to convert the existing desktop only event platform to an engaging mobile experiences for iOS, Android, iPad and later on bringing the same on the mobile web.

Designed new networking experiences, Speed Networking, Fluid Space and Breakout Rooms, that empower attendees to actively participate in the event, connect with fellow participants and remain engaged throughout the event

Lead the exploration and final implementation to build support for allowing users within the event to partake in User Generated Conversations through private meetings and public table/room calls.

Lead the initiative to achieve WCAG AA compliance in pursuit of inclusivity and accessibility of the web platform for users with disabilities.